Lactaid - Protein Milk Social Ad

Roles: Director / Director of Photography / Motion Artist

Agency: Critical Mass

Stylist: Julya Hajnoczky

Lactaid needed to create social ads to promote their new protein milk for the start of the new year. We wanted to highlight the healthy foods that the new product could be used to add extra protein to. We worked with a food stylist to capture a variety of assets to composite together for an overhead shot that would have an element of 3D added in post.

The password protected video is the original concept and execution. The other video is the ad that ran.