Sundog - Spring SOCIAL AD

Roles: Director / Director of Photography / Editor

Sundog had been running still social ads for a while but decided they should try video to see the difference in impact. They asked Soo and I to put together a treatment that included a ton of products whilst being lifestyle focused. Soo and I put this treatment together that tried to strike a balance of lifestyle whilst showing many products for such a short video. The ad performed very well with an initial ROAS of 4.5 helping Sundog to sell more and see the impact video can have when used in conjunction with still product focused ads.

Art Director: Soo Kim